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Tag Archives: audience

Scribbles! – Trailer case study

18th Jul 2012
Written by Al

One of the best things about running WOOTcomms is when passionate, interesting game developers get in touch with us asking for our opinions of their games and marketing campaigns. It’s great to hear from our visitors and we are always happy to offer whatever help we can! One recent team we have heard from are [...]

We are doing case studies!

11th Apr 2012
Written by Al
Poirot, the TV detective

We have got a lot of useful feedback since we started WOOTcomms. One thing that has come up often is requests for us to do case studies on particular games and their marketing. It’s something we have been thinking to do for a while too, but before we do, there are some things to explain [...]

10 great examples of developer blogs

2nd Dec 2011
Written by Sam

This week we have been looking at developer diaries, Mike focused on why you should have one with Al showing you how to go about creating a great one. Today I will be looking at some top examples that we can all learn from.I have taken examples from five different categories; Sites, Blogs, Twitter, Videos [...]

How to make the most out of your beta keys

24th Nov 2011
Written by Al

Beta keys are often used by games makers for a variety of reasons. While the most obvious one is quality assurance (testing, or QA), they can also be used wisely as a marketing tool. Just producing a load of these and giving them out, however, is a wasted opportunity. Through the eyes of a gamer, [...]

Engaging hostiles – How to deal with negative commenters

9th Nov 2011
Written by Al

Community management is the discipline of interacting with people who are talking about your game, and an important part of this is dealing with negative comments. These situations can be potentially difficult, and your involvement even has the potential to make things worse. With this in mind, here are some tips that may help you when dealing [...]

How to create your elevator pitch

3rd Nov 2011
Written by Al

In previous posts we have covered when you may use an elevator pitch, but it can sometimes be difficult to know what to include in yours. Worry not, for here are some points that should help you create a compelling one that will quickly get people’s attention! Be conscise The point of an elevator pitch [...]

Why you need to define your brand right now

13th Oct 2011
Written by Al

It’s a common misconception that a brand is simply a company or product’s logo. A brand is much more than that, and it’s not even entirely in your control! It’s more accurate to think of a brand as a thing’s personality. This thing could be a company, a product or even a person or group [...]

Indie games don’t have to be hardcore

15th Sep 2011
Written by Al

Games are often likened to film and one way we can draw comparison between them is with their indie productions. Both industries have indie games/film makers, and the majority of both are often viewed as quite hardcore. For example, indie movies are often advocated by people who consider film to be one of their primary [...]

Community: A powerful asset

8th Sep 2011
Written by Al
Community

Once you release your game, it isn’t really yours anymore. In the mind of the player, it’s their game. If you are one of the creative minds behind the game, this may be particularly hard to accept, but it’s important in order to grow. Think of your favourite games studios and why you like them. [...]

Turn the ‘everyday’ into engaging content

1st Sep 2011
Written by Al

Video games development is a lengthy process and it can be difficult to keep your fans consistently interested in your brand. Effective community management plays a vital role in this, directly interacting with the audience and keeping online conversation about their brand active and positive. The usual tactics employed in this include competitions and sharing [...]