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Tag Archives: communications

What is your game idea?

6th Aug 2013
Written by Al

You’ve decided to make a game. Very exciting! But what is it? You probably have a clear idea in your head, but have you clearly defined it? Making a game is an exciting and potentially rewarding thing to do, but it requires a huge amount of time and effort. It’s an emotional roller coaster ranging from [...]

Scribbles! – Trailer case study

18th Jul 2012
Written by Al

One of the best things about running WOOTcomms is when passionate, interesting game developers get in touch with us asking for our opinions of their games and marketing campaigns. It’s great to hear from our visitors and we are always happy to offer whatever help we can! One recent team we have heard from are [...]

How to keep your indie game’s branding consistent

19th Jan 2012
Written by Al

Running your own indie studio is often likened to juggling. Rather than focussing on a single area consistently, you have to maintain all sorts of things at once – or in other words keep all the balls in the air. As such, you don’t often get time to plan things in advance, and have to [...]

7 things to remember when naming your indie game

5th Jan 2012
Written by Al

What’s in a name? Rather a lot! Whether you are trying to think of a name for your studio, IP or individual game, creating a good name can be a difficult thing to do. Sadly, we can’t help you with thinking up new names (unless you get in touch, then we are happy to!), but [...]

10 great examples of developer blogs

2nd Dec 2011
Written by Sam

This week we have been looking at developer diaries, Mike focused on why you should have one with Al showing you how to go about creating a great one. Today I will be looking at some top examples that we can all learn from.I have taken examples from five different categories; Sites, Blogs, Twitter, Videos [...]

How to write a great developer blog

1st Dec 2011
Written by Al

In a previous article, we covered 5 great reasons why you should start a developer blog. That’s all well and good, we hear you say, but how do you make a good one? With that in mind, here are 8 things you should keep in mind! Understand your audience Frequent readers will notice by now [...]

Trailers 101: Making a trailer for your indie game

17th Nov 2011
Written by Al

In a previous post, we covered why to use video and the different types you can produce. In this post we focus on trailers and cover some things that you should keep in mind when making one. What is the purpose of the trailer? Trailers are best for generating awareness about your game. If designed [...]

How to create your elevator pitch

3rd Nov 2011
Written by Al

In previous posts we have covered when you may use an elevator pitch, but it can sometimes be difficult to know what to include in yours. Worry not, for here are some points that should help you create a compelling one that will quickly get people’s attention! Be conscise The point of an elevator pitch [...]

12 tips for talking to the press about your indie game

1st Nov 2011
Written by Mike
talking to the press about your indie game

As with all things, pitching your game to people goes a lot better with a little know how and some extra effort. Below we cover 12 tips for talking to the press about your game. Pitch to the right people Not everyone will care about your game. Certain sites focus on XBLA, other on iPhone [...]

Why you need to define your brand right now

13th Oct 2011
Written by Al

It’s a common misconception that a brand is simply a company or product’s logo. A brand is much more than that, and it’s not even entirely in your control! It’s more accurate to think of a brand as a thing’s personality. This thing could be a company, a product or even a person or group [...]