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Tag Archives: community

We are doing case studies!

11th Apr 2012
Written by Al
Poirot, the TV detective

We have got a lot of useful feedback since we started WOOTcomms. One thing that has come up often is requests for us to do case studies on particular games and their marketing. It’s something we have been thinking to do for a while too, but before we do, there are some things to explain [...]

Why will people join your indie game’s community?

3rd Jan 2012
Written by Mike

We’ve talked a lot about community on WOOTcomms, in different posts and for different reasons. Communities can help make or break a game. They are an incredibly important part of a game’s ecosystem, and should factor heavily in your marketing plan. But it’s also important to understand the basics of community, what people want and [...]

What Content You Should Put On Your Facebook Page

14th Dec 2011
Written by Sam

As promised here is part two of our Facebook guide for game devs. Last week we ran through the initial setup of the page. In part 2 today we’ll now go through what content you should be looking at uploading to the page that will get the most attention from your fans. Editorial Calendar Before [...]

How to create a Facebook Page for your game

7th Dec 2011
Written by Sam

Facebook has well over 800 million users and more than likely a good portion of them will be interested in you and your game. Setting up a Facebook page then for many indie devs has become a no brainer. Often though knowing exactly what to do, how to use it and when to use it [...]

Why you should network

7th Dec 2011
Written by Al

Networking can bring up negative images of sleazy sales people ‘working the room’ and generally being false. In fact people like this are bad examples of how to network. Rest assured that good networking is much more genuine and pleasant. Think of it as simply ‘meeting new people’. We believe it’s an important thing to [...]

10 great examples of developer blogs

2nd Dec 2011
Written by Sam

This week we have been looking at developer diaries, Mike focused on why you should have one with Al showing you how to go about creating a great one. Today I will be looking at some top examples that we can all learn from.I have taken examples from five different categories; Sites, Blogs, Twitter, Videos [...]

How to make the most out of your beta keys

24th Nov 2011
Written by Al

Beta keys are often used by games makers for a variety of reasons. While the most obvious one is quality assurance (testing, or QA), they can also be used wisely as a marketing tool. Just producing a load of these and giving them out, however, is a wasted opportunity. Through the eyes of a gamer, [...]

Don’t poke the beehive unless you are prepared for the swarm

23rd Nov 2011
Written by Sam

Social media has enabled communities to come closer together better than ever before (everyone is 4.74 steps away from each other according to Facebook). It has allowed them to have a higher public profile, allowed game developers to become closer to their fans and has also enabled the fans to influence the game developers they look [...]

Engaging hostiles – How to deal with negative commenters

9th Nov 2011
Written by Al

Community management is the discipline of interacting with people who are talking about your game, and an important part of this is dealing with negative comments. These situations can be potentially difficult, and your involvement even has the potential to make things worse. With this in mind, here are some tips that may help you when dealing [...]

Why you need to define your brand right now

13th Oct 2011
Written by Al

It’s a common misconception that a brand is simply a company or product’s logo. A brand is much more than that, and it’s not even entirely in your control! It’s more accurate to think of a brand as a thing’s personality. This thing could be a company, a product or even a person or group [...]