Beta keys are often used by games makers for a variety of reasons. While the most obvious one is quality assurance (testing, or QA), they can also be used wisely as a marketing tool. Just producing a load of these and giving them out, however, is a wasted opportunity. Through the eyes of a gamer, [...]
As with all things, pitching your game to people goes a lot better with a little know how and some extra effort. Below we cover 12 tips for talking to the press about your game. Pitch to the right people Not everyone will care about your game. Certain sites focus on XBLA, other on iPhone [...]
In my last post I covered why you should be creating a press kit for your indie game. In this post I’ll be covering exactly what you should be including in your press kit, and how you can make it as awesome as possible. First, two important points. Firstly, a press kit is not the [...]
You may be forgiven for not knowing what a press kit is. They are also referred to as press packs, and media kits. In simple terms it’s everything a journalist needs to write a story about you and/or your indie game. Just like any other form of marketing their role is simple; grab the reader’s [...]
