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Tag Archives: marketing

What is your game idea?

6th Aug 2013
Written by Al

You’ve decided to make a game. Very exciting! But what is it? You probably have a clear idea in your head, but have you clearly defined it? Making a game is an exciting and potentially rewarding thing to do, but it requires a huge amount of time and effort. It’s an emotional roller coaster ranging from [...]

Scribbles! – Trailer case study

18th Jul 2012
Written by Al

One of the best things about running WOOTcomms is when passionate, interesting game developers get in touch with us asking for our opinions of their games and marketing campaigns. It’s great to hear from our visitors and we are always happy to offer whatever help we can! One recent team we have heard from are [...]

Recon phase – why, where and when to start market research

6th Jun 2012
Written by Al

Outside of the design and marketing of your game a very important factor in how well it performs will be the competition it faces. If your game is derivative or even just similar to other games on the market, you are clearly going to have a harder time getting noticed, if not appearing to be [...]

We are doing case studies!

11th Apr 2012
Written by Al
Poirot, the TV detective

We have got a lot of useful feedback since we started WOOTcomms. One thing that has come up often is requests for us to do case studies on particular games and their marketing. It’s something we have been thinking to do for a while too, but before we do, there are some things to explain [...]

Ideas to help fund your game – Affiliate Marketing

30th Mar 2012
Written by Al

Finding sufficient funding your game can be a tricky thing. Some indie developers are fortunate enough to have decent capital from previous projects, personal savings or investors which keep a roof over their heads, but many pursue their dream living on very little income. Recently, some newer and interesting methods have been found. For example, crowd [...]

How to keep your indie game’s branding consistent

19th Jan 2012
Written by Al

Running your own indie studio is often likened to juggling. Rather than focussing on a single area consistently, you have to maintain all sorts of things at once – or in other words keep all the balls in the air. As such, you don’t often get time to plan things in advance, and have to [...]

How to write a great developer blog

1st Dec 2011
Written by Al

In a previous article, we covered 5 great reasons why you should start a developer blog. That’s all well and good, we hear you say, but how do you make a good one? With that in mind, here are 8 things you should keep in mind! Understand your audience Frequent readers will notice by now [...]

How to make the most out of your beta keys

24th Nov 2011
Written by Al

Beta keys are often used by games makers for a variety of reasons. While the most obvious one is quality assurance (testing, or QA), they can also be used wisely as a marketing tool. Just producing a load of these and giving them out, however, is a wasted opportunity. Through the eyes of a gamer, [...]

Lazy man’s marketing – go IRL with your URL

9th Nov 2011
Written by Mike

We covered in a previous post how you can promote your indie game online by ensuring you have a link back to your game tied to your online profiles. However, just because your game is digital doesn’t mean all your marketing efforts have to be. In this post we explore how you can spread the [...]

Why you need to define your brand right now

13th Oct 2011
Written by Al

It’s a common misconception that a brand is simply a company or product’s logo. A brand is much more than that, and it’s not even entirely in your control! It’s more accurate to think of a brand as a thing’s personality. This thing could be a company, a product or even a person or group [...]